Red Team Consulting and Deltek Host Webinar on Win Themes

ASHBURN, Va., May 23, 2024 – Jeff Leitner, VP of Proposals and Red Team Consulting (Red Team), led a one-hour webinar on May 21 joined by more than 1,000 attendees. The webinar, co-hosted with Deltek, focused on how to write compelling win themes in proposals to help companies secure government contracts.

Carey Webster, VP of Research at Deltek, kicked off the event with a warm welcome, setting the stage for a session filled with valuable insights. Mr. Leitner shared key strategies to enhance proposal effectiveness, emphasizing the importance of aligning win themes with evaluation factors.

Key takeaways from the webinar included:

1. Proposals are scored, not read: Tie each win theme to an evaluation factor to ensure it resonates with evaluators.
2. Customer-centric approach: When developing solutions, always ask, “Why Should the Customer Care?”
3. Clear communication of strengths: Evaluators look to offerors for help in recognizing strengths. Offerors who clearly communicate and visually highlight their strengths tend to receive higher scores than those who “bury them.”

This webinar is Part 4 of a 6-part learning series that Red Team is hosting in collaboration with Deltek. Upcoming sessions include:

• Part 5: Proposal Management Best Practices on June 25, led by Jeff Leitner. Register here.
• Part 6: Effective Proposal Reviews on July 16, hosted by Debi McGhee. Register here.

For more information and to register for the upcoming webinars, visit our event page.

Media inquiries:
Jenny Frazier
Senior Director of Marketing & Corporate Culture
jenny.frazier@redteamconsulting.com

About Red Team: Red Team is a strategic growth consultancy that helps companies scale in the government contracting market. Over our 20 years, we’ve helped thousands of companies achieve their growth targets with our full lifecycle business development, capture, proposal development, pricing, and training services. With our support, our clients continue to beat their largest competitors, diversify their portfolio of customers, and achieve their financial goals.

About Deltek: Deltek is an American multinational enterprise software and information solutions corporation headquartered in Herndon, VA. The company sells software to government contractors, engineering, architectural, accounting, and consulting firms to manage customer information, financial and project accounting, project management, risk management, enterprise resource planning, invoicing, revenue, financial compliance, and expenses.